When we are born we are just “I am” and only know love. And that is what creation is, just love. As we grow, our minds are conditioned by our environment, and we begin thinking love – not feeling it as much, so we begin to love conditionally. Very few of us experience pure love after our first few years. Our minds are in the way. We might “think” we are feeling love, but we are “thinking” it, which is just influencing our feelings. We love others, but most often those “others” are following a series of societal norms or ideals that make it easy for us to do so.